What cultural changes need to happen to make Social Computing (or Enterprise 2.0) a success? Nick Milton gives some insights from his Knowledge Management perspective…

Old culture New culture
I know We know
Knowledge is mine Knowledge is ours
Knowledge is owned Knowledge is shared
Knowledgde is personal property Knowledge is collective/community property
Knowledge is personal advantage Knowledge is company advantage
Knowledge is personal Knowledge is inter-personal
I defend what I know I am open to better knowledge
Not invented here (i.e. by me) Invented in my community
New knowledge competes with my personal knowledge New knowledge improves my personal knowledge
Other people’s knowledge is a threat to me Our shared knowledge helps me
Admitting I don’t know is weakness Admitting I don’t know is the first step to learning

If it’s true that this shift is still to happen for most people in most companies, I get worried about the global challenges we are facing. Personal development goes through the stages from ego-centric, to ethno-centric, to world-centric. In my humble opinion, the next cultural shift, such as Nick Milton described should happen within organizations, is needed between organizations of all kinds. I’m fascinated how to make this happen and facilitate such organizational and cultural change.

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