What cultural changes need to happen to make Social Computing (or Enterprise 2.0) a success? Nick Milton gives some insights from his Knowledge Management perspective…
| Old culture | New culture |
| I know | We know |
| Knowledge is mine | Knowledge is ours |
| Knowledge is owned | Knowledge is shared |
| Knowledgde is personal property | Knowledge is collective/community property |
| Knowledge is personal advantage | Knowledge is company advantage |
| Knowledge is personal | Knowledge is inter-personal |
| I defend what I know | I am open to better knowledge |
| Not invented here (i.e. by me) | Invented in my community |
| New knowledge competes with my personal knowledge | New knowledge improves my personal knowledge |
| Other people’s knowledge is a threat to me | Our shared knowledge helps me |
| Admitting I don’t know is weakness | Admitting I don’t know is the first step to learning |
If it’s true that this shift is still to happen for most people in most companies, I get worried about the global challenges we are facing. Personal development goes through the stages from ego-centric, to ethno-centric, to world-centric. In my humble opinion, the next cultural shift, such as Nick Milton described should happen within organizations, is needed between organizations of all kinds. I’m fascinated how to make this happen and facilitate such organizational and cultural change.
