iObserve

I very much enjoyed the classic Did you know 3.0 video, but discovered only today that its sequel is out there since September this year… oh well, what the heck… here it is, in case you missed it too…

(more info here)

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics.

Currently, one of my interests is how these social networks can be economically self sustaining.

Erez Lieberman says some things about that in the article The evolving face of social networks:

“…online social networks have been plagued by the problem of how to make money. Where is the value in a social network?”

“What online social networks do is to dramatically accelerate and amplify our existing capacity to influence and co-operate with one another. And this influence is worth a lot of money”

“In my opinion, as we get better at measuring what happens within social networks (what is the likelihood that a particular stimulus within a social network leads to a particular response?), I predict a lot more organised marketing efforts on social networks as well as systematic influence campaigns.”

What if the world embodied our highest potential? What would it look like? As the structures of modern society crumble, is it enough to respond with the same tired solutions? Or are we being called to question a set of unexamined assumptions that form the very basis of our civilization?

This 25-minute retrospective asks us to reflect on the state of the world and ourselves, and to listen more closely to what is being asked of us at this time of unprecedented global transformation.

Follow The Shift on Twitter.

I just saw the rerun of Buitenhof (Dutch television) and was striked by Ronald Plasterk’s column. Read it (in Dutch)!